As a commuter standing in a crowded train, I’ve decided to document my observations on Instagram Consumer Behaviour. This is solely based on my perspective and observation that morning.
Consumer Behavior On Instagram on MRT:
March 16 Thursday: People already follow handles that normally comprises of content that they are interested in, thus your competitors will be those of similar product/svc/business as yours. This means that if your brand does not have a high following to begin with, your brand will not be appearing on people’s newsfeed at all.
People tend to pause at a video and watch them, simply because it has moving images and taps on curiosity, so people naturally spend longer time on it. If they continue to watch till the end (max 60 seconds), it indicates their interest thinking its cool message/ touching story / lovely etc, and they will give you a like (depending on their mood at that time).
This does not indicate that 100% of people who “like” your picture will go into your profile after they like your post, unless your caption/image/video has triggered so much curiosity. Such as how to do something? Where can I find them? How can I join? Or simply just want to know more about your brand.
Once they get into your profile, basically they are about 60% sold and want to find out more. Here, your profile description, image feed are key to portray your brand, it must be in some form of consistency and must reflect your brand movement.
Always put yourself in the shoes of consumers because to be customer centric is key to recognising the behavioral patterns and capturing micro moments that your brand want to captivate.
Peace out.
LIZTALES 