Its human nature that people love aesthetics knowingly or unknowingly (whether you wish to admit or not). Things that look great will get attention. Convenience, Product Trial/ Sampling and Customization of options are the next characteristics most vital to consumers. Look at businesses like Spotify, Uber, Netflix, Airbnb, LinkedIn. The greater the accessibility of your content to your targeted consumers, the greater impact your touch points make. Bear in mind, it is always easier said than done.
Sometimes, people may seem to place aesthetics lower than it seems due to their personality. These people are in the practicality cluster. I have to argue that human beings are visual creatures no matter how practical they are. If you place two ads side by side , the more aesthetically pleasing ad that stands out more wins the attraction. Somewhat they will find themselves attracted to things visually pleasing to them. Usually these are content intrigues, relates, is unique and sought or wished for. Just think Instagram. It is only a ‘like’ away and that ‘like’ can pass to someone who saw you ‘like’ and come to know of it.
In a world of scheduled-tweets-meets-real-time-marketing…As digital marketers, we must be sensitive to what’s happening outside of social and shift content accordingly. To engage audience through social media is viable because these channels act as a distribution platform that can be monitored.
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