Taken with iphone on time-lapse mode, edited on i-movie mobile app.
Have you ever thought that studying the consumer behavior of commuters would be a vital insight for marketers and businesses since a high percentage of people are always on their phones. Being on the public transport traveling from place to place, especially alone would open many opportunities for marketers. What are they looking into? What are they doing with the information they have? Any consumption patterns? Critically analyzing consumer behavioral trends could help focus adjust and shift marketing efforts more strategically to achieve measurable results.
Depending on your product and brand, here’s an overview of consumer behavior examination process: Define Target Audience > Type of content via technology > Adoption Stages > Influences > Purchase > Experiential Values > Advocate > Long term relationship
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